Howard collaborates with Chrysler Group designer Ralph Gilles to customize vehicle unveiled at the 37th Annual NAACP Image Awards
* 2006 Jeep Commander features Howard’s personal signature
* Auction of vehicle on eBay to fund minority automotive design scholarship in the name of the NAACP and DaimlerChrysler
* Matching contribution of Jeep sale price to also fund minority arts scholarship
Los Angeles, Feb 28, 2006 –
Two creative talents — Academy Award®-nominated actor Terrence Howard and Chrysler 300 lead designer Ralph Gilles — unveiled a customized 2006 Jeep® Commander Feb. 25, 2006, on the red carpet of the 37th NAACP Image Awards.
As title sponsor of the Image Awards, DaimlerChrysler brought the two together for the one-of-a-kind vehicle collaboration as part of “My Custom Style,” a DaimlerChrysler and NAACP initiative to increase diversity in the field of automotive design.
The Howard-designed Jeep Commander, which features his signature on the exterior door and headrest embroidery, will be donated to the College for Creative Studies (CCS) in Detroit. The personalized Jeep Commander will then be auctioned off on eBay March 3-12, 2006 (www.eBay.com, item number 4616180090) through Giving Works, the internet auction site’s charity listings supporting non-profit organizations. The proceeds from the auction will create a minority automotive design scholarship fund at CCS in the name of the NAACP and DaimlerChrysler. Additionally, DaimlerChrysler and the NAACP will collaborate to identify a school offering the study of motion pictures arts and sciences to establish a scholarship fund with a contribution that matches the final sale price of the vehicle on eBay. Similar to the CCS scholarship, the matched contribution will go to benefit a minority student in their study of the arts.