Dodge High Caliber Challenge Combines Music, Technology and Philanthropy to Appeal to Generation Y
* Three student teams will travel more than 4,500 miles to raise awareness for Global Music Project and funds for Doctors Without Borders
* Members of the winning team will each be awarded the grand prize of a 24-month lease on an all-new 2007 Dodge Caliber
Auburn Hills, Mich., May 25, 2006 – Generation Y is known for being tech-savvy, passionate and has donated more time to charity than any other generation. To promote the all-new 2007 Dodge Caliber and place it in the hands of its target consumer, Dodge created a cross-country challenge that plays off this generation’s flair for technology, interest in music and passion for philanthropy. The Dodge High Caliber Challenge is a five-day philanthropic road trip challenge that places college students behind the wheel of the Dodge Caliber to generate awareness for Global Music Project and raise funds for Doctors Without Borders.
On June 5, nine “high-caliber” college students from Boston, Chicago and Dallas will take volunteering to the next level as they embark on the all-expense-paid five-day road trip from their collegiate towns to Miami. Along the way, teams will earn points for creating attention-grabbing events that utilize the Dodge Caliber and drive people to download songs from Global Music Project, a 501(C)(3) organization that allows individuals to download songs for a minimum donation of $1 per song with proceeds going to select charities. For each song downloaded, Dodge will donate $1 on the team’s behalf to Global Music Project, benefiting Doctors Without Borders, with a maximum donation of $10,000.
On June 9 in Miami, all three teams will unite to participate in one final fundraising event. At this time, Dodge will announce the team that earned the most points as the winner of the High Caliber Challenge. Each member of the winning team will win a 24-month lease of a Dodge Caliber. Members of the other two finalist teams will each receive $500.