Jeep® Invites Consumers to Dig for Buried Treasure and Win All-new 2007 Jeep Compass

* “Jeep Come and Dig It” kicks off U.S. Open Sandcastle Competition with “Sand-Sational” event to find buried Jeep treasure
* Hundreds of adventurous consumers are invited to dig their way to an all-new 2007 Jeep Compass
* Consumers can enter to participate online at

Auburn Hills, Mich, Jun 21, 2006 –

Grab the sun block, slip on the flip flops and register to take part in one of the largest treasure hunts on San Diego’s Imperial Beach on Friday, July 21.

Jeep® is looking for adventurous consumers to go on a modern day treasure hunt to unearth the ultimate prize – keys to an all-new 2007 Jeep Compass – as part of the “Jeep Come and Dig It” event, which kicks-off the annual U.S. Open Sandcastle Competition, the largest sand castle building competition in the country.

With sand flying and pails filling with treasures, up to 200 pre-registered participants will feverishly dig up Imperial Beach, searching for the “key” to summer fun, as well as other buried treasures, ranging from summer accessories to beach gear, in the largest treasure hunt the U.S. Open Sandcastle Competition has ever seen.

Anyone interested in hunting for buried Jeep treasure can sign up for a chance to participate in the “Jeep Come and Dig It” event online at, beginning June 22 at 12:01 a.m. (EDT) until July 14 at 11:59 p.m. (EDT). All participants must be 18 years or older.

Jeep is the title sponsor of this year’s U.S. Open Sandcastle Competition. With more than 300,000 spectators annually, the three-day event includes amateur and professional competitions, fireworks displays, a parade and new this year, the “Jeep Come and Dig It” treasure hunt.

“The ‘Jeep Come and Dig It’ competition will give playing in the sand a whole new meaning at this year’s U.S. Open Sandcastle Competition presented by Jeep,” said John Plecha, Director – Jeep Marketing & Global Communications. “The Jeep Compass and Jeep Patriot deliver fun, freedom and adventure to drivers across the country and we will bring this level of excitement to San Diego during the ‘Jeep Come and Dig It’ event.”

The weekend of fun will begin on Friday morning, July 21, with the “Jeep Come and Dig It” hunt for buried treasure and concludes on Sunday, July 23, with an award ceremony for the U.S. Open Sandcastle Competition.

About the Jeep Brand
The Jeep brand’s 65-year history of legendary capability has made it synonymous with freedom, adventure, mastery and authenticity. In 2006, the Jeep brand continues to deliver on its promise to provide rugged, versatile, innovative four-wheel drive vehicles with the recently introduced Jeep Wrangler, Jeep Wrangler 4-door Unlimited, Jeep Compass and Jeep Patriot.

This expansion of the Jeep brand grows its showroom from three to seven sport utility vehicles following last year’s introduction of the Jeep Commander. The other two Jeep vehicles are the Jeep Grand Cherokee and Jeep Liberty.

2007 Jeep Compass
The all-new 2007 Jeep Compass is an all-new product that combines the packaging and functionality of a sport-utility vehicle (SUV) with the performance, handling, fuel economy and price of a compact car or small pickup. With a starting U.S. MSRP of $15,985 (including destination charges), Compass is the Jeep brand’s first front-wheel-drive-based product with a fully independent suspension for comfortable on-road ride and handling and fun-to-drive characteristics. Jeep Compass will be available in both front- and four-wheel drive, and will deliver best-in-class 4×4 fuel economy for the compact SUV segment.

2007 Jeep Patriot
The all-new 2007 Jeep Patriot is a modern interpretation of traditional Jeep styling. Strong and capable, it is unmistakably Jeep, with traditional Jeep styling and best-in-class off-road capability. Jeep Patriot is rugged, exuding the attributes of mastery, authenticity, freedom and adventure, while also offering excellent fuel economy, interior flexibility and utility at a great value.


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