* LX Platform Sets Sales Record of 30,241 Units Combined
* Chrysler 300 Sets New All-Time Monthly Sales Record
* Jeep® Commander up 68 Percent Over January 2006 Sales
* Dodge Caliber Begins Arriving in Dealerships; European Markets are Next
* Dodge Ram Sales Continue to be the Volume Leader for the Company
* Dodge Charger Records Best Sales Month Ever
Auburn Hills, Mich., Mar 1, 2006 –
On the strength of several key products and led by new product introductions, Chrysler Group reported U.S. sales for February 2006 of 190,367 units, an increase of 3 percent compared to February 2005 sales of 185,643. All figures reported this month have the same number of selling days as February 2005.
“Our newest and best products carried the day for us in February,” said Gary Dilts, Chrysler Group Senior Vice President – Sales. “The LX platform posted sales of 30,241 units this month, our best ever. Overall, our car business is up 19 percent, and we have the all-new Dodge Caliber arriving at dealerships this month and attracting a new group of customers to our showrooms.”
The LX platform, from which the Chrysler 300, Dodge Charger and Dodge Magnum are produced, posted a record sales month with 30,241 units sold in February 2006, an increase over last year’s sales of 17,913 units.
The all-new Dodge Caliber begins making its debut at Dodge dealerships this month, and the positive response from the press and the public has already attracted a new group of customers to the Dodge brand. The Dodge Caliber is the Dodge division’s first truly global vehicle as it will spearhead the company’s push into European markets later this year. With its distinctive styling, four fuel-efficient powertrain offerings and innovative interior features, the Dodge Caliber is designed to appeal to global audiences at an attractive price-to-value ratio.
“With the three products of the LX platform selling at a record pace and the arrival of the Dodge Caliber, Chrysler Group is back in the car business in a big way,” said Dilts.
Jeep® brand sales of 39,618 units were 11 percent better than February 2005 sales of 35,756 units. Sales of the Jeep brand were helped by the enthusiastic reception of the Jeep Commander, which posted sales of 7,091 units. February results for the Jeep Commander were 68 percent higher than January 2006 results of 4,209 units and set a new sales record for the vehicle and confirming consumers’ desire for a seven-passenger Jeep vehicle.
Jeep Wrangler continued to maintain its position as a leader in the small SUV segment by posting sales of 5,673 units, an increase of 9 percent over February 2005 sales of 5,198 units.
Sales of Chrysler brand vehicles increased 3 percent with the company’s flagship product, the Chrysler 300, setting a new sales record of 13,685 units, eclipsing the previous record of 13,475 units set in March 2005 and continuing its position as the dominant leader in the Luxury Full-Size Car segment.
The Chrysler Pacifica posted sales of 8,694 units, an increase of 24 percent over sales of 7,010 units last year.
Sales of the Chrysler PT Cruiser increased 21 percent to 10,896 units, compared to previous year sales of 8,997 units.
The distinctive Dodge Ram pickup maintained its position as the company’s sales volume leader, posting sales of 29,887 units and improving 2 percent over February 2005 sales of 29,202 units. The Dodge Ram helped Dodge brand sales remain steady at 95,622 units compared to 96,312 units last year.
The Dodge Ram portfolio expands and builds upon Dodge’s leadership position in the truck market with the introduction today of the all-new 2007 Dodge Ram 3500 Chassis Cab at the National Truck Equipment Association Show in Atlanta, GA.
Building on Dodge’s rich commercial heritage, the all-new 2007 Dodge Ram 3500 Chassis Cab combines commercial capability, durability and leading versatility in a vehicle targeted at small business tradesmen, fleet customers and traditional chassis cab users looking for more cab space, enhanced functionality and bold styling.
Sales of the Dodge Charger set an all-time sales record for the vehicle by posting sales of 11,862 units, rising 48 percent over the January 2006 previous sales record of 8,023 units.
Vehicle lifetime sales of the Dodge Magnum surpassed 100,000 units. With 4,694 units sold in February, total Dodge Magnum sales reached 100,163 units since its introduction in May 2004.
“As we move into the spring selling season, our recent product introductions like the Dodge Caliber and Jeep Commander continue to attract new customers,” said Dilts. “We eagerly anticipate the arrival of 10 all-new products this year and are well-positioned to offer a full range of new, distinctive vehicles as the economy looks to gain momentum going forward.”
Chrysler Group finished the month with 532,534 units of inventory, or a 67-day supply.