Aspen, Colo., Jan 24, 2006 –
For the first time in nearly two decades, the Jeep® brand is creating a special snow-covered driving course, Jan. 26–31 in Aspen, Colo., where consumers can get behind the wheel of the iconic Jeep Wrangler Rubicon and test the vehicle’s “go-anywhere, do-anything” capability.
The Jeep Snow Challenge driving course — complete with hills and ditches — will be open daily during the ESPN Winter X Games, Friday through Tuesday from 11 a.m. to 5 p.m. On Saturday and Sunday, the event will begin at 9 a.m. Shuttle service to the event will be available at the X Games Spectator drop-off area.
“Jeep is more than a brand, it is a lifestyle and it stands for freedom, mastery, authenticity and adventure,” said Jeff Bell, Vice President – Jeep. “As incredible athletes of ESPN’s Winter X Games show off their capabilities, the Jeep vehicles will be showing off their capability.”
The Jeep brand will also host a number of additional events for fans and participants at the Winter X Games. Consumers can stop by the Jeep tent located in the ESPN interactive village to see the newest addition to the Jeep lineup, the Jeep Compass, and enter to win prizes.
Events in downtown Aspen include:
* The Blender Magazine/Jeep “House on Ice” party, open to the public Friday and Saturday, 2–6 p.m.
* Autograph sessions with Jeep-sponsored pro-snowboarder Gretchen Bleiler, at Aspen Sports Saturday noon to 1 p.m. and Sunday 1:30 p.m. to 2:30 p.m.
* Concerts featuring Juliette Lewis and the Licks (9:30 p.m.) and Louis XIV (10:15 p.m.) on Friday, and Flipsyde (9:30 p.m.) and Damian Jr. Gong Marley (10:15 p.m.) on Saturday
Jeep brand has been a proud sponsor of the ESPN Winter X Games since 2002. The Jeep brand’s commitment to the outdoors and action sports is also reflected in its own Jeep World of Adventure Sports television show (www.WorldofAdventureSports.com) and the Jeep King of the Mountain series (www.jeepsports.com).
The Jeep brand’s role in U.S. history began nearly 65 years ago when the company supplied special transport vehicles to U.S. troops during World War II. Throughout this time, the Jeep brand has never wavered from its roots or core values, and has become deeply rooted in the traditions of America.
Jeep vehicles are world-renowned for their 4×4 capability and are synonymous with freedom and adventure. To reaffirm the importance of American values, traditions and commitment, the Jeep brand is proud to be the National Presenting Sponsor of the National Anthem Project, partner with Operation Gratitude to support the troops overseas and creator of programs such as the national essay contest Jeep Commanders in History that reinforces the vision of the country’s commanders in chief.
The launch of the Jeep Commander — and the soon to come Jeep Patriot and Jeep Compass — represents the strengthening and growth of the Jeep brand. Jeep Trail Rated TM communicates the legendary Jeep capability that is designed into every Jeep 4×4. As the brand’s lineup expands, Jeep vehicles will continue to be what they have always been — the most capable.