Go Ahead, Drool

Go Ahead, Drool

Posted Jan 17, 2006, 4:57 PM by Firehouse.biz,
Category: Manufacturing


Let the baby leave its, um, mark. Don’t worry about spilling that
cappuccino while navigating rush hour traffic. Mud-caked sneakers on
the seats? Ketchup packet squirting like Old Faithful? No problem,
thanks to a new stain-proof fabric making its way into several Chrysler
Group vehicles. It’s called YES Essentials ® fabric, developed in
connection with textile giant Milliken & Co.

Go ahead and rub it in — ketchup, coffee and your favorite flavor of milkshake, because the newest upholstery technology from Chrysler Group and Milliken & Company gives consumers peace of mind when the inevitable happens. The YES Essentials® advanced seating upholstery offers Chrysler Group customers three key benefits: repelling stains, controlling odor and reducing static electricity.

The Chrysler Group is proving that high performance isn’t limited to only under the hood. In 2006, the Chrysler Aspen, Dodge Caliber and Jeep® Wrangler will be among the first Chrysler Group vehicles to offer YES Essentials fabrics in the seats, with no additional treatment needed to repel stains and odors now or at any time in the future.

The key is dual-action technology that repels and releases spills that would stain other auto fabrics. This technology also allows the upholstery surface to dry quickly. Liquid spills such as soda and accidents from transporting pets can be blotted dry. If tougher stains such as coffee, red juice, lipstick or even permanent marker penetrate the surface, an over-the-counter soapy wipe or soap-and-water mixture can be used for clean up. It doesn’t matter what gets on the fabric, how severe the stain is or how long it has been left unattended before being discovered — consumers will be able to remove the spillage without a special-order cleanser or a trip to the car wash. The new material used in Chrysler Group vehicles will give consumers confidence of having a stain-free interior.

The upholstery also controls bacteria-based odors inside the vehicle. The silver-based antimicrobial technology inhibits the growth of mold, mildew and germs that can cause odors, including spilled milk, carsickness or water from a day at the beach or a snowy ski trip.

In addition, YES Essentials seating fabric reduces static electricity generated when entering or exiting the vehicle — a first for improving comfort of drivers and occupants.

The fabric technology is designed to withstand endless cleanings — even repeatedly in the same location — and will not rub off or change the texture or comfort of the seats or surfaces during ownership of the vehicle.

YES Essentials technology will be used on several 2007 model Chrysler Group products in 2006.

It makes its debut on several Chrysler products including the 2006 Chrysler Pacifica, 2007 Jeep ® Wrangler,

all-new 2007 Dodge Caliber.

and the 2007 Chrysler Aspen.


One Response to “Go Ahead, Drool”

  1. Mike Guggenheimer Says:

    Here’s a link to the website in case your readers want more information on YES Essentials.


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