Escapes from Cage, Exits Stage, Breaks Through Glass and Climbs Mountain Outside North American International Auto Show
* Legendary icon to sit atop Jeep Mountain through Charity Preview
* All-new Wrangler offers more Jeep®: more off-road capability, on-road refinement, interior space and comfort, open-air options, power, torque, safety and convenience
Detroit, Jan 9, 2006 –
The most capable off-road vehicle in the world — the all-new 2007 Jeep® Wrangler — made its debut at the North American International Auto Show here today. Seconds later, the legendary American icon left its own party.
After breaking out of a cage and appearing onstage, the all-new 2007 Jeep Wrangler drove offstage, through the auto show display area, into the Cobo Center lobby and smashed through the front window. The all-new Wrangler then climbed down a flight of Cobo Center stairs, proceeded up Washington Avenue and scaled the outdoor stairs at Detroit’s Pontchartrain Hotel, before confidently climbing Jeep Mountain.
“Jeep is the ‘go anywhere, do anything’ brand, and the all-new 2007 Jeep Wrangler demonstrated that right out of the gate today,” said Jeff Bell, Vice President – Jeep, Chrysler Group. “Simply put, it is the best Jeep Wrangler ever. No vehicle in the world offers more off-road capability. Our all-new Jeep Wrangler offers more on-road refinement, space, comfort, open-air options, power, torque, safety and convenience.”
Today’s all-new 2007 Jeep Wrangler reveal marks the second time a Jeep vehicle introduction at the North American International Auto Show included outdoor activity. Fourteen years ago, at the 1992 show, a 1993 Jeep Grand Cherokee drove through Cobo Center’s front window, marking its debut. Jeep is the only brand that has utilized the outdoors as part of a North American International Auto Show vehicle introduction.
All-new 2007 Jeep Wrangler: More Jeep!
A direct descendent of the original Jeep — the 1941 Willys MB — the all-new 2007 Jeep Wrangler evolves from more than 65 years of legendary 4×4 leadership. Continuing Wrangler’s legacy as the icon of the Jeep brand and boasting distinguished “form equals function” design, it is clearly recognizable as the original Jeep.
Five inches wider overall, the all-new 2007 Jeep Wrangler takes on a brawnier appearance. While staying true to the original formula, Jeep Wrangler’s appearance is modern and precise, with clean, crisp lines and improved fit and finish. Wrangler-signature “must-have” features are refined, including classic round headlamps, a signature seven-slot grille, trapezoid wheel flares, exposed forged hinges, a fold-down windshield, sport bar, removable tops and doors, available full-framed or half doors, and hard and soft tops.
Offered in three models — Wrangler X, Sahara and Rubicon — the all-new 2007 Jeep Wrangler is lean, rugged and simple, achieving best-in-class off-road capability while delivering a true open-air driving experience. With solid axles, removable doors, exposed hinges, a fold-down windshield and innovative removable and convertible tops, Jeep Wrangler retains the brand’s coveted core values of freedom, adventure, mastery and authenticity.
With dozens of different top, door and windshield combinations, nine unique exterior colors and available 16-, 17-, or 18-inch wheels, the all-new 2007 Jeep Wrangler provides a customized appearance for a variety of customers.
The heroic heritage of Jeep and its dominance of the sport-utility market stretch back more than 65 years. Jeep is known worldwide for its core attributes of mastery, authenticity, freedom and adventure.
Later this year, in addition to the Wrangler, Jeep will also launch the 2007 Jeep Compass and Jeep Patriot, effectively growing Jeep’s appeal to all-new customers, with compact Jeep 4x4s that deliver fun, freedom, utility and capability, as well as exceptional fuel economy and interior flexibility — all at a great value. These new vehicles will expand the brand’s global lineup, which now includes Jeep Commander, Jeep Grand Cherokee, Jeep Liberty (Cherokee outside North America) and the legendary Jeep Wrangler.
The Jeep brand continues to gain momentum, with 2005 sales up more than 10 percent. More than 400,000 Jeep SUVs were sold in the U.S. last year.
Jeep Trail Rated TM
The Jeep Trail Rated TM badge on the all-new 2007 Jeep Wrangler verifies that the vehicle has been designed to perform in a variety of challenging off-road conditions identified by five key consumer-oriented performance categories: traction, ground clearance, maneuverability, articulation and water fording.
Jeep Trail Rated is an industry-leading methodology established by the Nevada Automotive Test Center (NATC) and Jeep Engineering to objectively measure and consistently predict off-road performance for all Jeep vehicles. Through a combination of natural and controlled field tests, as well as computer simulated environments, Jeep Trail Rated provides a repeatable and consistent measurement of off-road performance for Jeep vehicles. Only Jeep vehicles are Trail Rated.
Sold in key international markets throughout the world, the all-new 2007 Jeep Wrangler is available with a Diesel engine, as well as left- and right-hand-drive models. Built at Chrysler Group’s Stickney Avenue Toledo Assembly Plant in Toledo, Ohio, the 2007 Jeep Wrangler will arrive in Jeep dealerships in the fall of 2006.