* New “Heritage Edition” model pays homage to the 1957 Chrysler 300C which was described as the “Beautiful Brute”
* 2006 Chrysler 300C Heritage Edition offers luxurious performance, exclusive features and unique heritage badging
* New model is the first Chrysler brand vehicle with SmartBeam TM headlamp technology
Auburn Hills, Mich., Dec 22, 2005 –
Paying homage to the great Chrysler 300s of the late 1950s, the Chrysler Group announced today the new 2006 Chrysler 300C “Heritage Edition,” debuting Jan. 4 at the 2006 Los Angeles Auto Show.
Available in dealerships this spring, the limited-production Heritage Edition is a performance specialty vehicle offering the power of the award-winning 5.7-liter HEMI® engine with the fuel-saving Multiple Displacement System (MDS), high-performance styling cues of the popular SRT lineup and exclusive features, including the first-time use of SmartBeam TM headlamp technology in a Chrysler vehicle. And, to contemporize its illustrious past, the Heritage Edition has a chromed bodyside molding with a distinctive tri-color 300C badge that is modeled after the badge on the 1957 Chrysler 300C, a vehicle described in its day as the “Beautiful Brute.”
“The Chrysler 300C Heritage Edition honors the long line of beautiful Chrysler 300 vehicles by combining power and fuel-economy in a sporty, stylish package,” said Jeff Bell, Vice President – Chrysler.
The Heritage Edition includes P225/60R18 all-season touring tires and unique 18-inch chrome clad wheels with performance suspension, performance-shifting five-speed AutoStick®, responsive performance steering gear and a performance exhaust sound. The interior features SRT-inspired front seats with tri-color heritage badge on the seat backs, an exclusive interior two-tone color combination and an upgraded 368-watt Boston Acoustic seven-speaker sound system with subwoofer. It also features a new Smoke Translucent finish on the upper steering wheel and door pull handles. The Chrysler 300C Heritage Edition is offered in three exterior colors: Brilliant Black, Cool Vanilla and, at extra cost, Inferno Red Crystal Pearl, the first, true red exclusively available on this Chrysler 300 model.
The SmartBeam intelligent headlamp system is a premium, sophisticated aid for nighttime driving. It automatically and quickly adjusts high-beam brightness and intensity, depending on the surrounding nighttime light sources. The 2006 Chrysler 300C Heritage Edition is the first, and only, Chrysler vehicle offering this technology in 2006. The High Intensity Discharger (HID) Xenon headlamps include high-pressure headlamp washers.
In addition to the standard features found on the 2006 Chrysler 300C, the new Heritage Edition also includes the following:
* Sound Group II — including 368-watt amplifier, seven Boston Acoustics speakers with sub-woofer and AM/FM/Cassette/CD 6-disc MP3 radio
* Power adjustable pedals with memory
* SRT-inspired decklid spoiler
* All-chromed grille
* Chromed power, folding, heated mirrors
Priced at approximately $36,000, the Heritage Edition offers a well-equipped Chrysler 300C with performance oriented enthusiast equipment and new technology, at an affordable price.
Production of the 2006 Chrysler 300C Heritage Edition will begin this spring at the Brampton (Ontario) Assembly Plant.
High-resolution images of the new 2006 Chrysler 300C Heritage Edition and the 1957 Chrysler 300C are available on the Chrysler Group’s media Web site http://www.media.daimlerchrysler.com.
Driven by the steady, consistent launches of award-winning new models, the Chrysler brand has seen a dramatic rise in sales, market share and brand image during the last 15 years. Chrysler brand sales have jumped a remarkable 357 percent since 1991 (130,542 units sold in 1991 compared to 597,085 units sold through November 2005). These new products — including the Chrysler 300, Chrysler Pacifica, Chrysler PT Cruiser and Convertible, Chrysler Crossfire and Convertible, and Chrysler Town & Country — have attracted new buyers to the brand, including owners of import and luxury vehicles. Chrysler will continue to grow through beautiful designs, inspired engineering and exceptional value.