MobiTV® Introduces Mobile Television Advertising Platform

Jeep® Brand Is First to Reach the Mobile TV Viewer with Branded Channel and Mobile Advertisements

Emeryville, Calif., Dec 12, 2005 –

MobiTV®, the global leader in television and digital radio services for mobile devices, today unveiled its mobile television advertising platform for brands to reach the mobile consumer. MobiTV’s platform enables brands to deliver video advertisements as part of the live TV video streams delivered to mobile phones. Starting with ad substitution for “local avail” advertising segments, the platform will also enable brands to reach mobile consumers through branded entertainment channels and direct response capabilities.

“We believe that providing more tailored advertising to the mobile consumer is good for our customers and good for the brands trying to reach them,” said Dave Whetstone, MobiTV’s Chief Marketing Officer. “Most people have their mobile phones with them all the time. The flexibility of our platform enables our advertisers to create compelling and entertaining ways to reach their customers, while keeping a great consumer experience at the forefront.”

The first to take advantage of this new medium is the Jeep® Brand. MobiTV is running Jeep ads and has introduced a Jeep channel showcasing multiple episodes of Jeep’s short serial called the Mudds, featuring a family who is always covered in mud.

“MobiTV is about getting the right content to the right consumer, right now,” said Jeff Bell, Vice President – Chrysler and Jeep. “As we continue to innovate as a marketer, MobiTV provides a new platform that is all about choice.”

MobiTV has 500,000 subscribers and provides live TV services and content to subscribers of major carriers in the U.S., UK, Canada and Latin America. By subscriber count, MobiTV is equivalent to the 13th largest cable operator in the U.S. Ad insertion is a common practice by cable companies where specific advertisements are tagged as replaceable in local markets. MobiTV is able to take these “local avails” and offer them to major brands looking to reach a national audience.

About MobiTV
MobiTV Inc., formerly known as Idetic Inc., is the first global mobile television and digital radio service provider for the more than 2 billion mobile phone users worldwide. The MobiTV service is available in the U.S. through Sprint, Cingular, Alltel and several regional carriers; in the United Kingdom through 3 and Orange UK; and is now available to Canadian customers through Bell Canada, Rogers and TELUS Mobility. The Emmy® Award winning service now reaches more than half a million subscribers and offers many popular TV channels from content providers such as MSNBC, ABC News Now, CNN, Fox News, Fox Sports, ESPN 3GTV, NBC Mobile, CNBC, CSPAN, The Discovery Channel, TLC, The Weather Channel and others that deliver cartoons, music videos and comedy. MobiTV also has a full lineup of geographically specific channels. Founded in 1999, MobiTV is a privately-held company headquartered in Emeryville, Calif. For more information on the company, its products or technology, please visit www.mobitv.com.

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