Auburn Hills, Mich., Nov 17, 2005 –
Capitalizing on the sales momentum generated by multiple product launches in 2005 and seeking to increase the year-to-date sales gains, Chrysler Group introduces its unprecedented Miles of Freedom Plan incentive program designed to offer value-added services for customers who purchase selected 2005 and 2006 model year Chrysler, Jeep® and Dodge vehicles.
Beginning Monday, Nov. 21 through Jan. 3, 2006, the Miles of Freedom Plan provides customers who purchase 2005 and 2006 model-year vehicles with two years of free gasoline, two years of free scheduled maintenance and a 5-year/60,000-mile full mechanical warranty.
“Owning a Chrysler, Jeep or Dodge vehicle should be a worry-free experience for customers,” said Joe Eberhardt, Executive Vice President – Global Sales, Marketing and Service, Chrysler Group. “Therefore, our goal with the Miles of Freedom Plan is to provide our customers with ownership benefits unequaled in the industry. The combination of free gasoline, free scheduled maintenance and a full warranty puts our customers’ minds at ease and allows them to fully experience the joy of driving one of our vehicles.”
The Miles of Freedom Plan launches Monday, Nov. 21 and will be supported by new television commercials that are scheduled to begin airing Sunday during NFL telecasts. The commercials feature testimonials about the benefits of the Miles of Freedom Plan when owning a Chrysler Group vehicle. Supporting print, electronic and Internet advertising will communicate the benefits of the Miles of Freedom Plan to customers.
Customers who visit a Chrysler Group dealership will have a choice of incentives. All regular cash-back incentive offers, including November bonus cash, are still applicable on 2005 and selected 2006 model-year vehicles. As an alternative, customers can choose the Miles of Freedom Plan with two years of free gasoline and free scheduled maintenance along with 5 years/60,000 miles of full mechanical warranty coverage.
All current cash-back incentive offers for 2005 and 2006 model-year vehicles will remain in effect through the scheduled termination date of Nov. 30, 2005, while the Miles of Freedom Plan runs through Jan. 3, 2006.
Vehicles excluded from the Miles of Freedom Plan include 2005 and 2006 model year Dodge Viper, Chrysler 300, Dodge Magnum, Dodge Charger, Dodge Sprinter and all SRT8 vehicles.
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