Grand Cherokee Pulls Its Weight

Grand Cherokee Pulls Its Weight

Posted Nov 7, 2005, 11:7 AM by David Barnas
Category: Sales and Marketing

Amid the overall tough October sales results the Chrysler Group not only shone, but the 2006 Jeep ® Grand Cherokee more than pulled its weight as the top seller in the full size SUV segment. The Grand Cherokee sits atop the heap with an 11 percent share of the segment for the month, with 14,298 total sales. Whats amazing is that the segment was down 51,000 units versus last year. Thats a drop of 28 percent.

When you look at how the other guys did across town, the Grand Cherokees feat is even more impressive.
Chevy TrailBlazer sales were down 12,579 units from last year and Ford Explorer/Sportrac sales fell by 17,720 units. Grand Cherokee was basically flat with October, 2004.
What that all means is lumping all full-size SUV sales into a single entity can be misleading.
Sales for the segment may be facing tough sledding these days, but its nice to see that consumers who do desire the class-leading four-wheel drive, nimble handling, size, power and utility of a full-size SUV, are hitching their rides, boats and trailers, to the Jeep Grand Cherokee.

David Barnas, Chrysler-Jeep Communications


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