The Dodge Charger was recognized today as the most accessory-friendly car at the 2005 Specialty Equipment Market Association (SEMA) show in Las Vegas, capturing one of three SEMA Vehicle Design Awards. “The return of the Charger nameplate is certain to spawn a new generation of aftermarket consumers reliving their childhood dreams through the modern version,” said Brad Grissom, vice president of marketing and product development at Ingalls Engineering Co. Those included in the Vehicle Design Awards selection process were SEMA member companies that regularly participate in technology sharing programs. The Dodge Charger received more than 30 percent of the votes.
For several months, the Dodge Charger has been among the vehicles included in SEMA’s information sharing programs between original equipment manufacturers and SEMA members. Dodge’s participation in data sharing, measuring sessions and technology transfer initiatives with SEMA members resulted in the aftermarket being in sync with the launch of Dodge’s modern iteration of the muscle car.