Chrysler Brand — An American Automotive Success Story Like No Other
Sales increase of 165 percent since 1993
New models drawing import and luxury buyers to the brand
All Chrysler brand models post year-over-year sales gains
Auburn Hills, Mich., Sep 1, 2005 –
Driven by the steady, consistent launches of award-winning new models, the Chrysler brand has seen a dramatic increase in sales, market share and brand image during the last decade. In fact, Chrysler brand sales have jumped a remarkable 165 percent since 1993, from 221,990 to 588,891 in 2004. No other American automotive brand has grown by that amount during the same time frame.
Coming hot on the heels of the successful introduction of the Chrysler Pacifica and Chrysler Crossfire Coupe in 2003, last year’s new models — including the Chrysler 300, Chrysler PT Cruiser Convertible, Chrysler Town & Country and Chrysler Crossfire Roadster — all contributed to a 27 percent increase in year-over-year sales. At the same time, these products attracted new buyers to the brand, including owners of import and luxury vehicles.
The Chrysler 300 — the most awarded new vehicle in automotive history — finished 2004 with sales of 107,184 units, surpassing its 300M predecessor by nearly 92,000 units or 600 percent in year-over-year sales. Since its April 2004 introduction, 21 percent of all Chrysler 300 sales last year came from buyers trading-in import models (14 percent for luxury model trade-ins). The Chrysler Crossfire continues to outsell all of its import and luxury competitors, including the Audi TT, BMW Z4, Cadillac XLR, Lexus SC 430 and the entire Porsche car brand.
In addition, Chrysler PT Cruiser, Chrysler Pacifica, Chrysler Sebring and Chrysler Town & Country all posted year-over-year sales increases last year, while the Chrysler Sebring Convertible continued its reign as the best-selling convertible in the United States.
“Chrysler is definitely on a roll—we have more traffic, more consideration and more sales, all driven by these great new models,” said Jeff Bell, Vice President — Chrysler. “We’re going to grow Chrysler’s market share and brand image through elegant designs, inspired engineering and exceptional value.
“During the past year, as we’ve introduced the Stow ‘n Go seating and storage system on the Chrysler Town & Country, the fuel-saving Multi-Displacement System (MDS) in the Chrysler 300 and real seating for four adults with useable pass-through cargo space on the Chrysler PT Cruiser Convertible, we continue to provide innovative, competitively priced products that offer exceptional value in their segments. The premium for the Chrysler brand is in the product, not the price,” said Bell.
The 2006 Chrysler 300 continues the return of the great American car. With strikingly beautiful styling based on Chrysler’s rear-wheel-drive architecture, the 2006 Chrysler 300 combines elegance, confidence, power and value. It offers the most engine choices in its class — 2.7-liter V-6, 3.5-liter V-6 and 5.7-liter HEMI® V-8 with MDS, which seamlessly deactivates four cylinders in just 40 milliseconds — quicker than a blink of an eye — when full V-8 power is not needed, improving fuel economy as much as 20 percent.
Chrysler Crossfire Coupe and Crossfire Roadster represent the Chrysler brand’s first modern-day two-seat sports cars. Chrysler Crossfire Coupe, measured dynamically, has a body structure that is twice as stiff as a Porsche Boxster and as stiff as a Porsche 911. Chrysler Crossfire Roadster offers exceptional body torsional stiffness and more torque than Porsche Boxster and BMW Z4. In addition, Chrysler Crossfire Roadster offers a hard tonneau cover for the cloth top, a feature not available on competitors like Audi TT, BMW Z4 or Porsche Boxster.
At the top end of the minivan segment, the most luxurious, most prestigious minivan continues to be the Chrysler Town & Country. With innovative features like the industry-exclusive Stow ‘n Go seating and storage system, leather seats, available premium rear entertainment and safety features like three-row side-curtain air bags, standard door alert and a driver’s side inflatable knee blocker, Chrysler Town & Country minivans continue to set the standard for premium transportation in the minivan segment. Chrysler Town & Country received the U.S. federal government’s highest rating of five stars for both front and side impacts.
The 2006 Chrysler Pacifica offers elegant styling, ingenious flexibility and best-in-class safety. With an entry-level five-passenger model that starts around $25,000, a well-equipped Touring model and the top-of-the-line luxury Limited model, the Chrysler Pacifica received the U.S. government’s highest crash test rating of five stars for both front- and side-impact when equipped with optional side-curtain air bags. In addition, Chrysler Pacifica is an Insurance Institute of Highway Safety (IIHS) “best pick.”
More power and new interior and exterior design upgrades take the already “too cool to categorize” Chrysler PT Cruiser and PT Cruiser Convertible to new heights in 2006. Maintaining its one-of-a-kind styling and flexibility, Chrysler pumps up the power on the PT Cruiser and PT Cruiser Convertible, giving the available High Output Turbo engine a power boost for 2006, now rated at 230 horsepower and 245 lb.-ft. of torque.
For buyers looking for an attractive choice in the ultra-competitive mid-size sedan market, the 2006 Chrysler Sebring Sedan offers expressive styling, exciting performance, top safety ratings and premium amenities in a contemporary package. It received the National Highway Traffic Safety Administration’s (NHTSA) highest frontal crash rating — five stars. The new sporty and spirited 2006 Chrysler Sebring Sedan TSi offers improved on-road performance through a sport-tuned suspension and steering gear, four-wheel anti-lock brakes and low-speed traction control. Combined, these features give the Chrysler Sebring Sedan TSi the power, control, ride and handling that tuner enthusiasts demand.
With a unique combination of elegance, room and comfort, the Chrysler Sebring Convertible has been the best-selling convertible in the United States for three consecutive years and seven out of the last nine years, which, when considered along with the Chrysler PT Cruiser and Crossfire Roadster, makes Chrysler America’s convertible company.
“All Chrysler brand products are competitively priced and offer exceptional value in their segments,” said Bell. “Chrysler continues to offer customers inspiration that comes standard on its products in 2006. The brand is poised to build on its recent success and will continue to grow.”