Chrysler Group’s Street and Racing Technology Vehicles Named Official Cars and Trucks of SCCA
Auburn Hills, Mich., May 24, 2005 –
The Chrysler Group and Sports Car Club of America, Inc. (SCCA) jointly announced today a multi-year partnership that names the Street and Racing Technology (SRT) vehicle line as the “Official Cars and Trucks” of SCCA.
The partnership includes a free SCCA membership offer to all participants in the SRT Track Experience, and a number of cross-promotional activities and programs for SCCA and SRT.
“Racing is part of the DNA of every SRT vehicle,” said Dan Knott, Director – Street and Racing Technology, Chrysler Group. “This relationship with SCCA provides a great opportunity to showcase SRT’s signature racing technology and street-legal performance in partnership with America’s premier grassroots racing organization. And, it complements the already great relationship that Dodge Motorsports has with the SCCA.”
New owners of SRT vehicles who complete the SRT Track Experience are offered a complimentary full SCCA membership — a ticket to more than 2,000 annual track, autocross and rally events, a subscription to SportsCar magazine and nearly 50 consumer discount programs. SRT will host 18-20 SRT Track Experience events, in which SRT vehicle owners have the opportunity to learn more about their vehicle’s performance with professional driving instruction. SRT estimates that approximately 7,000 people will complete the program.
“With the SRT product lineup, the Chrysler Group is developing cars that are right in line with what SCCA is all about — performance and excitement,” SCCA President and CEO Steve Johnson said. “We’re extremely excited about our new partnership that offers great benefits to both SCCA and the Chrysler Group, but most importantly to our current and potential members.”
The true grassroots focus of the SCCA fits perfectly with SRT’s customer base, said Mirko Kerschbaum, Senior Manager – SRT Marketing and Product Planning. “SCCA members are the kind of performance enthusiasts who appreciate SRT’s benchmark performance at an incredible price.”
SRT will have a strong presence with support vehicles at SCCA’s major events, including The Tire Rack® SCCA Solo National Championships and the SCCA National Championship Runoffs® Presented by Kohler. Additionally, the SRT brand will prominently appear at The Tire Rack SCCA Solo National Tour and ProSolo events, the SCCA National Convention, on SCCA’s Web site and in its official publications.
Formed in 2002, SRT is the industry’s leading in-house automotive performance group. SRT creates some of the Chrysler Group’s boldest, most distinctive products that deliver benchmark performance at the lowest price. SRT boasts 10 SRT-badged Chrysler and Dodge performance vehicles, all of which will be in dealer showrooms by year’s end: Dodge Viper SRT10 Convertible and Coupe, Dodge SRT4, Dodge Ram SRT10 regular cab and Quad Cab™, Dodge Magnum SRT8, Dodge Charger SRT8, Chrysler Crossfire SRT6 Coupe and Roadster and Chrysler 300C SRT8. The all-new 2006 Jeep® Grand Cherokee SRT8 arrives in showrooms early next year. For more information about SRT, please visit http://www.dodge.com/srt or http://www.chrysler.com/srt.
Founded in 1944, Sports Car Club of America, Inc. is a 60,000-plus member motorsports organization that incorporates all facets of autocross, rally and road racing at both club and professional levels. It annually sanctions over 2,000 events through its 111 regions and professional subsidiary. Landmark events and series for the Club include the SCCA SPEED World Challenge Championships; the Club Racing National Championship Runoffs® Presented by Kohler at Mid-Ohio Sports Car Course; The Tire Rack® SCCA Solo Nationals and ProSolo Championship at Topeka, Kan.; and the United States Road Rally Championship. For more information, visit http://www.scca.com.