Six New SkunkWerks Vehicles Debut at 2004 SEMA Show
“Dream Applications” Result in New Chrysler, Jeep® and Dodge Concepts
Chrysler Group’s SkunkWerks team – a group of in-house enthusiasts brought together as part of the company’s growing emphasis on performance, parts, accessories and customization – is at it again.
Made up of designers, engineers, marketers and product planners, the Chrysler Group SkunkWerks team turns their dreams into stunning performance-themed sheet metal, which often results in future directions for performance vehicles and parts. Six new SkunkWerks vehicles are on display this week at the 2004 Specialty Equipment Market Association (SEMA) show.
“The Chrysler Group SkunkWerks team combines the best of engineering discipline with the excitement and pizzazz of the creative process,” said Ralph Gilles – Director, Interior/Exterior Product Design and Specialty Vehicles, and leader of the SkunkWerks team. “The result is a selection of one-off custom vehicles that may be considered dream applications, or test beds, for future vehicle and Mopar Performance parts ideas.”
The annual SEMA show provides a forum for the Chrysler Group to demonstrate its commitment to aspirational vehicles, while stretching the envelope in the area of vehicle customization and personalization.
In addition to SkunkWerks vehicles, which represent Chrysler Group custom vehicles “straight from the factory,” the Company continues to partner with SEMA members to help them create their own “dream applications” of Chrysler, Jeep® and Dodge vehicles. This year, more than two dozen such vehicles – created by SEMA members in tandem with Chrysler Group’s Image Team – are displayed on the SEMA show floor.
“The purpose is to stretch imaginations and gauge consumer interest,” Gilles said. “We do that through our SkunkWerks interpretations – and those of our SEMA partners who work with our Image Team – pushing the envelope with Chrysler, Jeep and Dodge vehicles. At Chrysler Group, our goal is to be the leader in performance and design. Vehicles that we showcase at SEMA demonstrate that we’re doing just that.”
Following are highlights of the six SkunkWerks show cars for the 2004 SEMA show: